international news

27/10/2016

CONSTRUIR TV CHANNEL A CASE OF SUCCESS IN DIGITAL MEDIA

  • CONSTRUIR TV CHANNEL A CASE OF SUCCESS IN DIGITAL MEDIA

From Construir TV Channel along with the International Labour Organization (ILO) it was developed a strong campaign in social networks against child labour. It was developed a viral strategy that lasted from 10 June 2016, which consisted in generating postings that included pictures, videos and texts with links to the ILO and to the Construir TV Channel web site in order to educate the audience on this issue that affects everyone.
Also, what was sought was to bring this cause closer to TV viewers and invite them to become an active audience and take part in this issue. This action in social networks was reinforced with a campaign with commercials on the TV screen and activations in the event Construir Cinema.

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